Blog

MOTHER – A Management Guru

Prof. Sonam Gawde

As a kid I remember her getting up early every morning, cooking delicious food for the family, helping me with my home-work and assignments, making me ready for school - undoubtedly, she’s my first teacher. Today, the Management concepts taught in B-schools go beyond the classrooms. So, why not learn them from the one with whom we can associate our most ‘firsts’ of life?

Exploring the Potential of Experiential Marketing in Rural India

Prof. Ratheesh Nair

Today the Indian rural marketing landscape is witnessing a drastic change due to increased penetration of technologies, increase in non-agricultural employment, increase in overall household income and access to information that was only a privilege of the urban masses. However, there are still several factors that starkly demarcate the rural consumers from their urban counterparts.

The ERA of Artificial Intelligence in HR

Dr. Divya Jain

Technology in HR has revamped the way workforce practices dealt with, in earlier days. This has now become an on-going practice to question & re-engineer prevalent work practices & make it a seamless experience for each & every employee associated with the same.

Interdependence of Marketing and Finance

Prof. Priyanka Patel

There is a short story which I would like to narrate Marketing, Finance: Opposites attracted, went on a Date but Love never Happened!!! This in itself is a story. Yes, an incomplete story on Marketing and Finance. Two areas which are extreme opposites but never marry. Someone correctly pointed out that combination of marketing and finance is like a failed marriage. Even if you try to get into an arranged marriage, it will still fail because of lack of love.

Maternity Coaching: An Initiative towards Gender Inclusion

Prof. Reena Poojara

Balancing career and family has been a struggle for women since there were careers to be balanced and it doesn’t end with pregnancy. Raising children is a self-sacrificing venture, and when faced with the decision between child or career, many women choose child. This presents a challenge both for employees who may desire a career, and the companies who likely covet the retention of said employees.

Green Bond

Prof. Priyanka Kumari

A bond is a debt instrument with which an entity raises money from investors. The bond issuer gets capital while the investors receive fixed income in the form of interest. When the bond matures, the money is repaid. In a green bond, the issuer of a green bond publicly states that capital is being raised to fund ‘green’ projects, which typically include those relating to renewable energy, emission reductions and so on.

Understanding Risk and Return across Various Asset Classes

Prof. Kinjal Shethia

To understand the importance of risk and return across various asset classes, it is imperative to first understand the meaning of asset class and its types, the risk involved in investing in various asset classes and the returns generated by investing in it. Once all these key concepts are understood, then a relationship between risk and return can be established across various assets classes to get the insights of overall investments.

Digital Transformation Demands More from future Managers

Prof. Sreeram Gopalkrishnan

Recently we had a series of presentations from MMS students on Digital Transformation as a part of the preparation for the Dandekar Trophy. Though the students who were gunning for a selection did a marvelous job, only a ew could be sent to represent AIMS. During the process there were several insights that were drawn. Digital transformation has changed the Banking Industry, Retailing, eCommerce driven businesses, Telecom infrastructure and Capital Markets too.

Costing Simplified: Activity Based Costing

Prof. Priyanka Patel

In my point of view, the most crucial factor in any business or organization is the “Cost”. Since cost being a crucial factor in every decision making process, the company has to make sure that the process of evaluation and determination of cost is veracious. For that purpose, major companies for the longest time relied on Traditional Costing. The term tradition itself means “An inherited pattern of thought or action”.